Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and […]
4 Steps to Amazon Optimization Read More
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the
How an Ecommerce Company Used SEO to Outrank Industry Giants Read More
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced? Read More
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger
Our Feel-Good Guide of Simple SEO Tips: 8 Things You’re Doing Right! Read More
As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically
If you’re a business with a small marketing budget, it may feel like you can’t afford to invest in SEO services. Don’t write off this powerful method of lead generation! In reality, SEO can be scaled to fit organizations of all sizes—you just need to prioritize. There are many SEO
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. When helping clients prioritize their efforts, we’ve found teams that use an editorial calendar consider it
How to Create an Editorial Calendar Read More
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many
How PPC and SEO Work Together to Own Page One Read More
According to BrightEdge research, organic search “remains the dominant source of trackable web traffic and the largest digital channel,” with an average traffic share of 53% across industries. You’d think the importance of organic traffic from search engines would make investing in SEO a no-brainer, but marketers and business owners
Is SEO Worth it? 11 Common Concerns on the Value of SEO Read More
Our SEO Director, Tarun Gehani, presented on the topic of ecommerce SEO at WordCamp Ann Arbor. If you were lucky enough to catch his talk, you know it was packed with tips, especially in the context of approaching the redesign of an ecommerce website. For those of you who couldn’t
Ecommerce SEO Guide: Common Issues & Best Practices for Product-Driven Websites Read More
