Elizabeth Kepler, Author at Pure Visibility Own Page One Wed, 31 Jul 2024 23:33:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://purevisibility.com/wp-content/uploads/2019/03/Asterbang-2018.png Elizabeth Kepler, Author at Pure Visibility 32 32 When should you use branded vs non-branded keywords in paid ads? https://purevisibility.com/branded-vs-non-branded-keywords-in-paid-ads/ Sun, 11 Sep 2022 16:07:07 +0000 https://purevisibility.com/?p=21328 Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively. This can lead to poor PPC strategies that waste budget and provide a poor return on investment.  To help you make the most of your […]

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